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June 2023
Ukraine
January to March 2023
The statistic represents the rating of agencies from the "Media" category of the IAB rating.
The source has provided the description of the category: planning and implementation of advertising to increase the level of brand awareness and build effective TA coverage (goals: knowledge, reach, CPM, etc.)
The methodology was formed by the working group at the IAB and adopted by voting (the working group included members and non-members of the IAB Ukraine). The decision was taken by a simple majority of the members.
Each participant could choose any number of categories to submit.
The rating was formed in seven categories: media, performance, content (contains production), data and analytics, intellectual services (consulting, strategy, creative), influencer marketing, and digital development.
Release date is the date of access.
