Statistics about Advertising & Marketing in Brazil
Statistics
- Share of users who bought something after clicking on an ad on TikTok in Brazil 2023
- Share of TikTok users who preferred anonymous people's content in Brazil 2023
- Share of TikTok users who thought the platform had too many ads in Brazil 2023
- OLX Brasil revenue 2021-2022
- Share of user attention towards advertising in traditional TV vs. CTV in Brazil 2022
- Share of viewers willing to watch CTV ads to get free content in Latin America 2022
- Share of digital in political ad spend during elections in Brazil 2018-2022
- Largest political advertisers on Google in Brazil 2022, by number of ads
- Largest political advertisers on Google in Brazil 2022
- Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
- Brazil: sponsored Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
- Brazil: Sleeping Giants key figures 2022
- Digital video ad spend in Brazil 2021, by industry
- Digital display ad spend in Brazil 2021, by industry
- Search ad spend in Brazil 2021, by industry
- Leading digital audio advertising categories in Brazil 2020
- Expectations towards Black Friday mobile ads in Brazil 2021
- Impact of Black Friday mobile ads on purchase decisions in Brazil 2021
- Digital ad spend growth in Brazil 2020-2025, by format
- Brazil: mobile & fixed internet ad spend 2016-2025
- Brazil: digital ad spend growth 2021, by format
- CTV ad response in Latin America 2021
- CTV ad receptivity in Latin America 2021
- Types of ads acceptable within streaming content in Latin America 2021
- Degree of moving programmatic in-house in Latin America 2020
- Challenges of connected TV advertising in Brazil 2021
- Digital video ad spend in Brazil 2016-2021
- Programmatic buying functions being outsourced in Latin America 2020
- Objectives of in-house programmatic advertising campaigns in Latin America 2020
- Concerns regarding programmatic advertising in Latin America 2020
- Brazil: internet users' trust in online advertising by platform 2019
- Internet advertising spending in Brazil 2012-2024
- Brazil: digital ad spend 2018, by medium
- Brazil: digital ad spend 2018-2023, by medium
- Brazil: online search ad investments 2015-2018
- Brazil: digital display ad investments 2015-2018
- Digital advertising spending share in Brazil 2017-2018
- Brazil: digital ad spend growth 2019-2023
- Share of mobile in digital ad spend in Brazil 2012-2022
- Classifieds ad spend share in Brazil 2013-2019
- Forecast: media representation revenue Brazil 2008-2018
- Frequency with which sales professionals used WhatsApp for follow-ups in Brazil 2026
- WhatsApp users hiring services in Brazil 2025, by purchase period
- WhatsApp users' reactions to messages from unknown companies in Brazil 2025
- Share of WhatsApp users messaged by companies they had never contacted in Brazil 2025
- Share of marketers' budget allocated to influencer marketing in Brazil 2025
- Top services companies hired influencers to do according to marketers in Brazil 2025
- Percentage of followers stopping brand purchases over political views in Brazil 2026
- Relevance of influencers' political and social stance for followers in Brazil 2026
- Leading factors making users trust influencers' promotional links in Brazil 2026
- Leading characteristics of an ideal influencer sponsored post in Brazil 2026
- Opinions on influencers making daily sponsored posts in Brazil 2026
- Companies' active vs. responsive WhatsApp communication with clients in Brazil 2025
- Factors convincing followers that paid posts had real information in Brazil 2026
- Share of WhatsApp users communicating with brands through the app in Brazil 2025
- Percentage of WhatsApp users who bought a service through the app in Brazil 2025
- Distribution of WhatsApp users buying products in Brazil 2025, by purchase period
- Percentage of WhatsApp users who bought a product through the app in Brazil 2025
- Distribution of companies in Brazil 2025, by annual influencer marketing budgets
- Leading criteria marketers used to select influencers in Brazil 2025
- Influencer marketing's leading results according to marketers in Brazil 2025
- Importance of influencer marketing to media plans for advertisers in Brazil 2017-2025
- Most used channels among marketers in Brazil 2025
- Sales professionals' ways to manage data collected via WhatsApp in Brazil 2025
- Leading challenges for brands to invest more in influencer marketing in Brazil 2025
- Comfort with personal info use for marketing personalization in Brazil 2024
- Annual influencer marketing spending range according to brands in Brazil 2024
- Influencers' other income sources in Brazil 2024
- Share of brands planning to raise influencer marketing spending in Brazil 2023-2024
- Influencers' top factors for closing a deal with a brand in Brazil 2024
- Social media platforms most used by brands for influencer marketing in Brazil 2024
- Agencies' advice to clients on rising influencer marketing spend in Brazil 2023-2024
- Channels most used for generating sales opportunities for marketers in Brazil 2024
- Leading channels for contacting leads according to sales professionals in Brazil 2024
- YouTube categories with the highest share of influencers in Brazil 2023
- TikTok influencer engagement rate in Brazil 2023, by number of followers
- Most talked about brands on Instagram in Brazil 2023, by number of mentions
- Instagram influencer categories with the highest engagement rates in Brazil 2023
- Distribution of Instagram influencers in Brazil 2023, by number of followers
- Distribution of Instagram influencers in Brazil 2023, by gender
- Distribution of Instagram influencers in Brazil 2023, by age and gender
- Engagement rate of Instagram influencers in Brazil 2023, by number of followers
- Instagram categories with the highest share of influencers in Brazil 2023
- Leading compensation methods brands used for influencers in Brazil 2023
- Frequency with which brands hired influencers in Brazil 2023, by number of followers
- Number of followers of beauty influencers worldwide 2023, by country
- Leading challenges for e-commerce marketing managers in Brazil 2023
- Time e-commerce marketers needed to launch an online campaign in Brazil 2023
- Influencers' outsourcing practices in Brazil 2022
- Share of global consumers that purchased because of influencer recommendations 2022
- Distribution of online content creators in Brazil 2023, by ethnicity
- Distribution of online content creators in Brazil 2023, by age group
- Distribution of online content creators in Brazil 2023, by region
- Distribution of online content creators in Brazil 2023, by gender
- Distribution of online content creators in Brazil 2023, by follower numbers
- Cost per an influencer's sponsored action in Brazil 2023, by number of followers
- Number of supernova creators in Brazil 2022, by platform
- Brands reactions to influencers' political position in Brazil 2022
- Reactions experienced by influencers when approaching politics in Brazil 2022
- Reasons why influencers avoid creating content on political issues in Brazil 2022