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Leading factors convincing social media users that content creators' sponsored posts provided real information in Brazil as of March 2026

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Sources

Release date

April 2026

Region

Brazil

Survey time period

March 2026

Number of respondents

1,201 respondents

Age group

18 years and older

Special properties

among social media users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Factors convincing followers that paid posts had real information in Brazil 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2026

During a March 2026 survey among social media users in Brazil, approximately ** percent said a content creator displaying knowledge or experience to talk about a product convinced them that a sponsored post provided real information. Around ** percent of respondents mentioned the creator also discussing the product's negative aspects, while percent stated that nothing convinced them that a sponsored post provided accurate information.

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