Data for 2015 retrieved from an earlier IBOPE publication. Data for 2016 and 2017 retrieved from earlier Kantar Ibope Media publications.
Figures have been rounded.
Online search advertising spending in Brazil amounted to **** billion Brazilian reals in 2018, up from nearly *** billion reals a year earlier. This figure more than doubled in comparison to 2016, when search ad investments in the country totaled *** billion reals.
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Kantar Ibope Media, & Grupo de MÃdia São Paulo. (June 29, 2019). Search advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/673587/brazil-search-ad-spend/
Kantar Ibope Media, und Grupo de MÃdia São Paulo. "Search advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)." Chart. June 29, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/673587/brazil-search-ad-spend/
Kantar Ibope Media, Grupo de MÃdia São Paulo. (2019). Search advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/673587/brazil-search-ad-spend/
Kantar Ibope Media, and Grupo de MÃdia São Paulo. "Search Advertising Spending in Brazil from 2015 to 2018 (in Billion Brazilian Reals)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jun 2019, /statistics/673587/brazil-search-ad-spend/
Kantar Ibope Media & Grupo de MÃdia São Paulo, Search advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) ÌÇÐÄÆÆ½â°æ, /statistics/673587/brazil-search-ad-spend/ (last visited August 04, 2026)
Search advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals) [Graph], Kantar Ibope Media, & Grupo de MÃdia São Paulo, June 29, 2019. [Online]. Available: /statistics/673587/brazil-search-ad-spend/