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Instagram categories with the highest share of influencers in Brazil in 2023

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Source

Release date

March 2024

Region

Brazil

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

Citation formats

Instagram categories with the highest share of influencers in Brazil 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024
In 2023, music was the most popular category among Instagram influencers in Brazil, as nearly **** percent of them created content about this topic. Lifestyle and beauty followed, accounting for about **** and *** percent of the total, respectively. According to the same source, most Brazilian influencers were female.
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