* The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.
Multiple answers were possible.
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Social media platforms most used by brands for influencer marketing in Brazil 2024
During a survey among brands working with influencer marketing in Brazil released in December 2024, approximately **** percent reported using Instagram for that purpose. Facebook and YouTube followed, mentioned by **** and **** percent of respondents, respectively. According to the same study, almost **percent of agencies in Brazil recommended that their clients spend more on influencer marketing throughout the following year.Â
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Influency.me. (December 16, 2024). Social media platforms most used by brands for influencer marketing in Brazil as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1293026/influencer-marketing-platforms-brazil/
Influency.me. "Social media platforms most used by brands for influencer marketing in Brazil as of December 2024." Chart. December 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1293026/influencer-marketing-platforms-brazil/
Influency.me. (2024). Social media platforms most used by brands for influencer marketing in Brazil as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1293026/influencer-marketing-platforms-brazil/
Influency.me. "Social Media Platforms Most Used by Brands for Influencer Marketing in Brazil as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Dec 2024, /statistics/1293026/influencer-marketing-platforms-brazil/
Influency.me, Social media platforms most used by brands for influencer marketing in Brazil as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1293026/influencer-marketing-platforms-brazil/ (last visited July 26, 2026)
Social media platforms most used by brands for influencer marketing in Brazil as of December 2024 [Graph], Influency.me, December 16, 2024. [Online]. Available: /statistics/1293026/influencer-marketing-platforms-brazil/
