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WhatsApp users' leading reactions to messages from companies they had never contacted through the app in Brazil as of April 2024

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Source

Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

only among respondents who reported having received such messages

Method of interview

Online survey

Citation formats

WhatsApp users' reactions to messages from unknown companies in Brazil 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2024

As of April 2024, around ** percent of WhatsApp users surveyed in Brazil reported reading a message from an unknown company sent to them through the app and replying if they were interested. Approximately ** percent said they fully ignored those messages. According to the same study, ** percent of Brazilian WhatsApp users who hired services through the app did it within the 12 months preceding the survey.

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Statistics on " WhatsApp marketing in Brazil "

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Overview

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Marketers' perspective

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Audience

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Consumers' perspective

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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