In 2025, approximately ** percent of marketers working for advertisers surveyed in Brazil said influencer marketing was very important and a key part of their media strategy. In 2019, that share stood at ** percent. According to the same study, difficulties in quantifying return on investment (ROI) and proving effectiveness ranked among brands' top obstacles for investing more in influencer marketing in Brazil.
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Youpix. (August 15, 2025). Importance of influencer marketing to media plans according to marketers in Brazil from 2017 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1290919/popularity-influencer-marketing-brazil/
Youpix. "Importance of influencer marketing to media plans according to marketers in Brazil from 2017 to 2025." Chart. August 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1290919/popularity-influencer-marketing-brazil/
Youpix. (2025). Importance of influencer marketing to media plans according to marketers in Brazil from 2017 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1290919/popularity-influencer-marketing-brazil/
Youpix. "Importance of Influencer Marketing to Media Plans According to Marketers in Brazil from 2017 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2025, /statistics/1290919/popularity-influencer-marketing-brazil/
Youpix, Importance of influencer marketing to media plans according to marketers in Brazil from 2017 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1290919/popularity-influencer-marketing-brazil/ (last visited July 21, 2026)
Importance of influencer marketing to media plans according to marketers in Brazil from 2017 to 2025 [Graph], Youpix, August 15, 2025. [Online]. Available: /statistics/1290919/popularity-influencer-marketing-brazil/
