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Relevance of an influencer's political leanings for social media users to follow them in Brazil as of March 2026

© ÌÇÐÄÆƽâ°æ 2026
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Sources

Release date

April 2026

Region

Brazil

Survey time period

March 2026

Number of respondents

1,201 respondents

Age group

16 years and older

Special properties

among social media users

Method of interview

Online survey

Supplementary notes

Only respondents who watched influencers were surveyed, but the source did not specify how many they were out of the total sample.

Citation formats

Relevance of influencers' political and social stance for followers in Brazil 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2026

During a March 2026 survey among social media users in Brazil who watched influencers, approximately ** percent said an influencer’s political and social stance was important when deciding whether to follow them. Around ** percent considered it not very relevant, while ** percent said it was a crucial factor. Only ** percent said it was irrelevant to their decision.

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