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Frequency with which brands hired influencers in Brazil as of November 2023, by number of followers

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Sources

Release date

February 2024

Region

Brazil

Survey time period

as of November 2023

Number of respondents

>300

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

Percentage points exceeded 100 due to rounding.

Citation formats

Frequency with which brands hired influencers in Brazil 2023, by number of followers

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2024
During a survey among brands working with influencer marketing in Brazil and published in November 2023, approximately **** percent reported always hiring influencers with between ** thousand and ** thousand followers. Around ** percent of responding brands stated that they never hired influencers with over * followers.
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