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Leading compensation methods brands used for influencers in Brazil as of November 2023

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Sources

Release date

February 2024

Region

Brazil

Survey time period

as of November 2023

Number of respondents

>300

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.

Multiple answers were possible.

Citation formats

Leading compensation methods brands used for influencers in Brazil 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2024
During a survey among brands working with influencer marketing in Brazil and published in November 2023, approximately **** percent reported compensating influencers with fee payments. Almost two-thirds (**** percent) stated that they exchanged influencers' work for products or services, while nearly one-third (**** percent) compensated them according to their performance.
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