The sources define a sponsored "action" as a post plus a story or another strategy agreed upon by the parts. They stress that it does not refer to a cost per sponsored post only.
Citation formats
Cost per an influencer's sponsored action in Brazil 2023, by number of followers
As of February 2023, an influencer with less than ** thousand followers in Brazil could be paid up to an estimated **** thousand Brazilian reals per sponsored action, consisting of a post and a story or any other strategy agreed upon with the brand. For an influencer with over ** million followers, the value could surpass *** thousand reals. According to the source, the average fee stood at ** thousand Brazilian reals.
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Forbes Brasil. (February 2, 2023). Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1308562/earn-influencers-brazil/
Forbes Brasil. "Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals)." Chart. February 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1308562/earn-influencers-brazil/
Forbes Brasil. (2023). Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1308562/earn-influencers-brazil/
Forbes Brasil. "Average Value Paid to An Influencer for a Sponsored Action in Brazil as of February 2023, by Number of Followers (in 1,000 Brazilian Reals)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Feb 2023, /statistics/1308562/earn-influencers-brazil/
Forbes Brasil, Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals) ÌÇÐÄÆƽâ°æ, /statistics/1308562/earn-influencers-brazil/ (last visited July 24, 2026)
Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals) [Graph], Forbes Brasil, February 2, 2023. [Online]. Available: /statistics/1308562/earn-influencers-brazil/
