During a 2025 survey among marketers working for advertisers in Brazil, approximately ** percent of respondents included reputation and positive image among their criteria for selecting a digital influencer. Creativity and/or originality in content creation and an affinity between the influencer's target group and the brand's followed, cited by ** and ** percent, respectively. The influencer's cost ranked *, mentioned by ** percent of the participants. According to the same study, brands' goals benefiting the most from influencer marketing in Brazil included awareness and reaching new audiences.
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Youpix. (August 15, 2025). Leading criteria marketers used to select influencers in Brazil as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1385927/criteria-selecting-influencers-brazil/
Youpix. "Leading criteria marketers used to select influencers in Brazil as of June 2025." Chart. August 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1385927/criteria-selecting-influencers-brazil/
Youpix. (2025). Leading criteria marketers used to select influencers in Brazil as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1385927/criteria-selecting-influencers-brazil/
Youpix. "Leading Criteria Marketers Used to Select Influencers in Brazil as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2025, /statistics/1385927/criteria-selecting-influencers-brazil/
Youpix, Leading criteria marketers used to select influencers in Brazil as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1385927/criteria-selecting-influencers-brazil/ (last visited July 26, 2026)
Leading criteria marketers used to select influencers in Brazil as of June 2025 [Graph], Youpix, August 15, 2025. [Online]. Available: /statistics/1385927/criteria-selecting-influencers-brazil/
