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Leading concerns regarding targeting users with programmatic ads in Brazil and Mexico in 2020

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Source

Release date

August 2020

Region

Brazil, Mexico

Survey time period

2020

Supplementary notes

The source does not provide information about the survey methodology.

Citation formats

Concerns regarding programmatic advertising in Latin America 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2021
During a 2020 survey fielded in Brazil and in Mexico, data withdrawal and portability was found to be the leading concern regarding targeting internet users with programmatic ads, named by ** percent of responding brands. The quantity and quality of data ranked second, mentioned by ** percent of respondents.
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