ÌÇÐÄÆƽâ°æ

This report presents information on the instant messaging platform app WhatsApp in Brazil, providing insight into the app’s notable popularity and usage in the country. The study brings benchmark comparisons among its competitors and app performance, alongside usage data and demographics of its local users. Finally, it closes with an in-depth analysis of its role as a new tool for digital advertising in what is the app’s third-largest audience worldwide.