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Social media usage in Brazil

Statistics report on Social media usage in Brazil

This report features statistics on the usage of social media in Brazil, Latin America’s largest market for this segment and fifth worldwide. It presents an overview of the platform’s penetration and demographics, as well as insights on usage and key information on Brazil's most popular social network platforms and messaging apps, as the last chapter focuses on the country’s social marketing and influencers sector.

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Table of contents

Overview

8
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Statistic Latin America and Caribbean: social media reach 2025, by country
  • Basic Statistic Social network users in selected countries in 2025 and 2030
  • Basic Statistic Number of social media users in Brazil 2000-2040
  • Basic Statistic Penetration rate of social media in Brazil 2000-2040
  • Premium Statistic Digital Market Outlook: social media users in Brazil 2018-2029, by platform
  • Basic Statistic Leading social media platforms in Brazil 2025, by reach
  • Basic Statistic Favorite social media platforms in Brazil Q2 2025

Audiences and usage

8
  • Basic Statistic Brazil: social media usage rate 2017-2024, by age
  • Basic Statistic Brazil: social media usage rate 2017-2024, by gender
  • Basic Statistic Brazil: social media usage rate 2024, by region
  • Premium Statistic Brazil: leading social media platform users 2024, by gender
  • Premium Forecast Social network usage by brand in Brazil 2025
  • Basic Statistic Brazil: types of social media accounts followed Q2 2025
  • Premium Statistic Most popular apps on smartphone home screens in Brazil 2025
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2025

Usage

8
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Social network usage by brand in Brazil 2025
  • Premium Forecast Social network usage by frequency in Brazil 2023
  • Basic Statistic Brazil: types of social media accounts followed Q2 2025
  • Premium Statistic Most popular apps on smartphone home screens in Brazil 2025
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2025
  • Premium Statistic Brazil: most popular mobile apps among children 2024, by age group
  • Premium Statistic Social networks used for news in Brazil 2026

Meta Platforms Inc.

9
  • Premium Forecast Number of Facebook users in Brazil 2017-2030
  • Basic Statistic Brazil: Facebook user share 2025, by gender
  • Premium Statistic Brazil: Facebook user share 2026, by age group
  • Basic Statistic Brazil: number of Facebook Messenger users 2020-2025
  • Premium Statistic Brazil: main activities on Facebook Messenger 2023
  • Premium Forecast Number of Instagram users in Brazil 2017-2030
  • Premium Statistic Brazil: Instagram user share 2026, by gender
  • Premium Statistic Brazil: Instagram user share 2026, by age group
  • Premium Statistic Brazil: frequency of Instagram usage 2024

Video platforms

8
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Brazil: TikTok app downloads as of Q3 2024
  • Premium Statistic Brazil: quarterly TikTok app revenue as of Q3 2024
  • Premium Statistic YouTube ad reach in selected Latin American countries 2026
  • Premium Statistic Most viewed YouTube channels Brazil 2026
  • Premium Statistic Brazil: leading YouTube channels 2024, by number of subscribers
  • Basic Statistic YouTube: most watched music videos from Brazilian artists 2024
  • Basic Statistic Leading YouTube search queries in Brazil 2024

Messaging apps

6
  • Premium Statistic Brazil: usage of selected mobile messaging apps 2018-2025
  • Premium Statistic Brazil: usage of functions in selected mobile messaging apps 2025
  • Premium Statistic Brazil: Signal downloads as of Q4 2024
  • Premium Statistic Brazil: Telegram downloads as of Q4 2024
  • Premium Statistic Brazil: WhatsApp Messenger downloads as of Q4 2024
  • Premium Statistic Brazil: frequency of WhatsApp usage 2019-2025

Social marketing and influence

7
  • Premium Statistic Digital ad spending distribution in Brazil 2024, by format
  • Premium Forecast Digital advertising touchpoints in Brazil 2025
  • Premium Forecast Influencer advertising spending in Brazil 2017-2030
  • Premium Forecast Most popular influencer genres in Brazil 2025
  • Premium Statistic Social media platforms most used by brands for influencer marketing in Brazil 2024
  • Premium Statistic TikTok users' attitudes toward brands and influencers on the platform in Brazil 2026
  • Premium Statistic Brazil: reasons for contacting companies via Instagram 2024
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