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Messaging apps in Brazil

Statistics report on messaging apps in Brazil

This report presents information on instant messengers in Brazil, providing local benchmark and popularity comparisons of these applications. With specific chapters about WhatsApp, Facebook Messenger, and Telegram, the study brings statistics into the demographic of Brazilian users, with insights on usage and consumption, and later focuses on the role of these solutions in the country’s digital advertising and m-commerce sectors.

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Table of contents

Overview

6
  • Premium Statistic Most popular messenger apps worldwide 2026, by downloads
  • Basic Statistic Number of internet users in Brazil 2000-2050
  • Basic Statistic Number of social media users in Brazil 2000-2040
  • Premium Statistic Brazil: leading internet activities 2024
  • Basic Statistic Brazil: online messaging reach 2017-2024
  • Premium Statistic Brazil: voice messaging penetration rate 2017-2023

Benchmark

6
  • Basic Statistic Leading social media platforms in Brazil 2025, by reach
  • Basic Statistic Favorite social media platforms in Brazil Q2 2025
  • Premium Statistic Brazil: usage of selected mobile messaging apps 2018-2025
  • Premium Statistic Most popular apps on smartphone home screens in Brazil 2025
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used messenger by brand in Brazil 2025

Audiences

8
  • Basic Statistic Brazil: instant messaging penetration by age group 2017-2023
  • Basic Statistic Brazil: instant messaging penetration 2017-2023, by gender
  • Premium Statistic Brazil: voice messaging penetration rate 2017-2023, by age
  • Premium Statistic Brazil: voice messaging penetration rate 2017-2023, by gender
  • Premium Statistic Brazil: leading messenger app users 2024, by generation
  • Premium Statistic Brazil: leading messenger app users 2024, by gender
  • Premium Statistic Brazil: leading messenger app users 2024, by education level
  • Premium Statistic Brazil: leading messenger app users 2024, by political orientation

Usage

7
  • Premium Statistic Leading social media usage reasons in Brazil 2025
  • Basic Statistic Brazil monthly time spent on select social apps 2024
  • Premium Statistic Brazil: usage of functions in selected mobile messaging apps 2025
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2025
  • Premium Statistic Brazil: most popular mobile apps among children 2024, by age group
  • Premium Statistic Leading media used as news sources in Brazil 2025
  • Premium Statistic Social networks used for news in Brazil 2025

WhatsApp

6
  • Premium Statistic Brazil: WhatsApp Messenger downloads as of Q4 2024
  • Premium Statistic Brazil: frequency of WhatsApp usage 2019-2025
  • Premium Statistic Brazil: main activities on WhatsApp 2025
  • Premium Statistic Brazil: WhatsApp users 2024, by gender
  • Premium Statistic Brazil: WhatsApp users 2024, by generation
  • Premium Statistic WhatsApp usage for news in Brazil 2025, by age group

Telegram

6
  • Premium Statistic Telegram global downloads 2020-2025, by region
  • Premium Statistic Brazil: Telegram downloads as of Q4 2024
  • Premium Statistic Brazil: Telegram app revenue as of Q3 2023
  • Premium Statistic Brazil: frequency of Telegram usage 2019-2025
  • Premium Statistic Brazil: Telegram users 2024, by gender
  • Premium Statistic Brazil: Telegram users 2024, by generation

Facebook Messenger

7
  • Basic Statistic Brazil: number of Facebook Messenger users 2020-2025
  • Premium Statistic Brazil: Facebook Messenger downloads as of Q3 2023
  • Premium Statistic Brazil: Facebook Messenger app revenue as of Q3 2023
  • Premium Statistic Brazil: frequency of Facebook Messenger usage 2023
  • Premium Statistic Brazil: main activities on Facebook Messenger 2023
  • Premium Statistic Brazil: Facebook Messenger users 2025, by gender
  • Basic Statistic Brazil: Facebook Messenger users 2025, by age group

Other messengers

7
  • Premium Statistic Brazil: Snapchat downloads as of Q3 2023
  • Premium Statistic Brazil: quarterly Snapchat app revenue as of Q3 2023
  • Premium Statistic Brazil: Discord mobile app downloads as of Q3 2023
  • Premium Statistic Brazil: Discord app revenue as of Q3 2023
  • Premium Statistic Signal global downloads 2020-2025, by region
  • Premium Statistic Brazil: Signal downloads as of Q4 2024
  • Premium Statistic Brazil: Google Chat app downloads as of Q3 2023

Spotlight: M-commerce and Marketing

8
  • Premium Statistic Brazil: ordering products or services via messenger apps 2023
  • Premium Statistic Most popular m-commerce apps in Brazil 2024
  • Premium Statistic Brazil: reasons for contacting companies via Facebook Messenger 2023
  • Premium Statistic Brazil: reasons for contacting companies via Telegram 2023
  • Premium Statistic Reasons for WhatsApp users to communicate with brands through the app in Brazil 2024
  • Premium Statistic Percentage of WhatsApp users who bought a product through the app in Brazil 2025
  • Premium Statistic Percentage of WhatsApp users who bought a service through the app in Brazil 2025
  • Premium Statistic Share of WhatsApp users communicating with brands through the app in Brazil 2025
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