In 2024, ** percent of the advertising spending in Italy was expected to be made up by digital media, while TV was forecast to account for ** percent of the total ad expenditure. Out of home (OOH) was projected to round out the top three with percent.
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Various sources (Financialounge). (October 30, 2024). Distribution of advertising spending in Italy in 2024, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/589923/share-of-advertising-industry-expenditure-italy/
Various sources (Financialounge). "Distribution of advertising spending in Italy in 2024, by medium." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/589923/share-of-advertising-industry-expenditure-italy/
Various sources (Financialounge). (2024). Distribution of advertising spending in Italy in 2024, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/589923/share-of-advertising-industry-expenditure-italy/
Various sources (Financialounge). "Distribution of Advertising Spending in Italy in 2024, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/589923/share-of-advertising-industry-expenditure-italy/
Various sources (Financialounge), Distribution of advertising spending in Italy in 2024, by medium ÌÇÐÄÆƽâ°æ, /statistics/589923/share-of-advertising-industry-expenditure-italy/ (last visited July 30, 2026)
Distribution of advertising spending in Italy in 2024, by medium [Graph], Various sources (Financialounge), October 30, 2024. [Online]. Available: /statistics/589923/share-of-advertising-industry-expenditure-italy/
