Mobile video advertising spending in Italy amounted to *** million U.S. dollars in 2020, while other display and paid search ad spending amounted to *** and *** million, respectively. Ad spending for all three formats was expected to increase over the next five years, with ***, , and 677 million being projected for video, other display, and paid search respectively.
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PwC. (July 14, 2021). Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/697964/internet-media-market-share-by-format-italy/
PwC. "Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars)." Chart. July 14, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/697964/internet-media-market-share-by-format-italy/
PwC. (2021). Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/697964/internet-media-market-share-by-format-italy/
PwC. "Mobile Internet Advertising Spending in Italy from 2016 to 2025, by Format (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2021, /statistics/697964/internet-media-market-share-by-format-italy/
PwC, Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/697964/internet-media-market-share-by-format-italy/ (last visited July 20, 2026)
Mobile internet advertising spending in Italy from 2016 to 2025, by format (in million U.S. dollars) [Graph], PwC, July 14, 2021. [Online]. Available: /statistics/697964/internet-media-market-share-by-format-italy/
