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Advertising in Italy

Statistics report on advertising in Italy

This report has been compiled to provide statistical information about advertising in Italy.

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Table of contents

Overview of Italian ad market

4
  • Premium Statistic Advertising spending in Italy 2019-2024
  • Premium Statistic Ad spending growth in Italy 2020-2024
  • Premium Statistic Advertising spending in Italy 2020-2024, by medium
  • Premium Statistic Advertising spending change in Italy 2020-2025, by medium

Traditional media

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  • Premium Statistic Video ad spending in Italy 2018-2028
  • Premium Statistic Radio ad spending in Italy 2018-2028
  • Premium Statistic Newspaper advertising spending in Italy 2018-2028
  • Premium Statistic Magazine ad spending in Italy 2018-2028
  • Premium Statistic Cinema ad spending in Italy 2018-2028
  • Premium Statistic OOH ad spending in Italy 2018-2028

Digital media

4
  • Premium Statistic Digital ad spending in Italy 2019-2028
  • Premium Statistic Share of digital in ad spend in Italy 2016-2024
  • Premium Statistic Digital Market Outlook: digital advertising spending in Italy 2020-2028, by format
  • Premium Forecast Social media advertising spending in Italy 2017-2031

Leading players

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  • Premium Statistic Leading ad spending sectors in Italy January-July 2024
  • Basic Statistic Most effective advertising markets in Europe 2025
  • Premium Statistic Most creative advertising agencies worldwide 2025
  • Premium Statistic Most creative advertising agencies in Europe 2025
  • Premium Statistic Most awarded Italian agencies at the Cannes Festival of Creativity 2024

Consumer insights

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  • Premium Statistic Drivers of customer loyalty in Italy 2023
  • Premium Statistic Main channels of new brand discovery Italy Q3 2024
  • Premium Forecast Attitudes towards online advertising in Italy 2025
  • Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
  • Premium Statistic Leading influencer types followed by consumers in Italy 2024
  • Premium Statistic Viewers who would rather consume ads than pay more for ad-free services Italy 2023
  • Premium Statistic Listeners who would rather consume ads than pay more for ad-free services Italy 2023
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