In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Italy reached **** U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the fashion retail sector, with CPC valued at ** cents.
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Semrush. (February 1, 2025). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1259240/search-advertising-cpc-italy/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars)." Chart. February 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1259240/search-advertising-cpc-italy/
Semrush. (2025). Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1259240/search-advertising-cpc-italy/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Industries in Italy in December 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2025, /statistics/1259240/search-advertising-cpc-italy/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1259240/search-advertising-cpc-italy/ (last visited July 24, 2026)
Average cost-per-click (CPC) in Google Ads search advertising in selected industries in Italy in December 2024 (in U.S. dollars) [Graph], Semrush, February 1, 2025. [Online]. Available: /statistics/1259240/search-advertising-cpc-italy/
