includes advertising that appears on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices and includes all the various formats of advertising on those platforms
The source forecasts that global digital advertising spending will grow by slightly more than ** percent in 2025. Further growth of the market was projected in the following years.
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eMarketer. (July 11, 2024). Change in digital advertising spending worldwide from 2022 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. "Change in digital advertising spending worldwide from 2022 to 2028." Chart. July 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. (2024). Change in digital advertising spending worldwide from 2022 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer. "Change in Digital Advertising Spending Worldwide from 2022 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2024, /statistics/325726/worldwide-digital-ad-spend-growth/
eMarketer, Change in digital advertising spending worldwide from 2022 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/325726/worldwide-digital-ad-spend-growth/ (last visited July 21, 2026)
Change in digital advertising spending worldwide from 2022 to 2028 [Graph], eMarketer, July 11, 2024. [Online]. Available: /statistics/325726/worldwide-digital-ad-spend-growth/
