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Advertising in the Asia-Pacific region

Statistics report on advertising in the Asia-Pacific region

This report presents statistical information on advertising in the Asia-Pacific region. Starting with an overview of the industry, the report moves on to examine ad spend, traditional, and digital advertising. This is followed by social media advertising and the ad reach of social media platforms. The two concluding chapters highlight leading agencies and consumer perspectives.

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Table of contents

Overview

4
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Global internet advertising revenue 2018-2027
  • Premium Statistic Global digital advertising expenditure 2025-2028
  • Premium Statistic Advertising spending worldwide 2025-2028, by region

Ad spend

5
  • Premium Statistic Advertising spending in the APAC region 2014-2025
  • Premium Forecast Ad spending APAC 2018-2030, by subregion
  • Premium Forecast Ad spend share of digital and traditional advertising APAC 2025, by subregion
  • Premium Forecast Largest advertising markets APAC 2026, by ad spend
  • Premium Forecast Ad spend share by industry APAC 2025, by subregion

Leading agencies

3
  • Premium Statistic Revenue of the world's largest ad agency groups 2024
  • Premium Statistic Major creative agencies APAC 2024, by revenue
  • Premium Statistic Major media agencies APAC 2024, by revenue

Traditional advertising

5
  • Premium Statistic Ad spend forecast APAC 2024-2026, by medium
  • Premium Forecast Traditional TV Advertising ad spending in APAC 2017-2030
  • Premium Forecast Revenue in the out-of-home advertising segment in Asia 2017-2030
  • Premium Statistic Print ad spend forecast APAC 2024-2026, by medium
  • Premium Statistic Traditional radio advertising spending in APAC 2017-2030

Digital advertising

5
  • Premium Forecast Revenue of the digital advertising market APAC 2025, by country
  • Premium Forecast Revenue of the search advertising market APAC 2025, by country
  • Premium Forecast Revenue of the video advertising market APAC 2025, by country
  • Premium Forecast Revenue of the banner advertising market APAC 2025, by country
  • Premium Forecast Revenue of the digital classifieds market APAC 2025, by country

Social media advertising

8
  • Premium Forecast Revenue of the social media advertising market APAC 2025, by country
  • Premium Statistic Share of users visiting social media for potential purchases APAC Q3 2024, by country
  • Premium Statistic Most influential types of personalized digital ads among consumers APAC 2024
  • Premium Statistic Facebook ad reach rate APAC 2025, by country
  • Premium Statistic Instagram ad reach rate APAC 2025, by country
  • Premium Statistic X (formerly Twitter) ad reach rate APAC 2025, by country
  • Premium Statistic TikTok ad reach rate APAC 2025, by country
  • Premium Statistic YouTube ad reach rate APAC 2025, by country

Consumer perspective

4
  • Premium Statistic Top reasons to click on social media ads APAC 2025, by country
  • Premium Statistic Purchase frequency after viewing social media ads APAC 2025, by country
  • Premium Statistic Willingness to see sponsored social media ads APAC 2025, by country
  • Premium Statistic Most impactful social media ads APAC 2025, by country
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