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Advertising industry in South Korea

Statistics report on the advertising industry in South Korea

This report presents statistics on the advertising industry in South Korea. The report provides an overview of the South Korean advertising industry as well as data related to traditional and digital advertising, a selection of high-spending industries, and market leaders.

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Table of contents

Market overview

6
  • Premium Statistic Revenue of advertising industry in South Korea 2013-2023
  • Premium Statistic Revenue distribution in the advertising industry in South Korea 2023, by medium
  • Premium Statistic Advertising spending in South Korea 2014-2023
  • Premium Statistic Advertising expenditure in South Korea 2023, by medium
  • Premium Statistic Advertising spending growth rate in South Korea 2015-2025
  • Premium Statistic Main advertising companies South Korea 2023, by sales revenue

Traditional media

6
  • Premium Statistic Printed media ad revenue in South Korea 2015-2025, by type
  • Premium Statistic Expenditure on terrestrial TV advertising in South Korea 2016-2025
  • Premium Statistic Expenditure on satellite TV advertising in South Korea 2016-2025
  • Premium Statistic Expenditure of cable SO TV advertising in South Korea 2015-2025
  • Premium Statistic Radio ad spending South Korea 2016-2025
  • Premium Statistic Expenditure on outdoor advertising in South Korea 2016-2025

Digital and social media advertising

6
  • Premium Statistic Expenditure of internet advertising in South Korea 2015-2025
  • Premium Statistic Online advertising revenue in South Korea 2013-2022, by format
  • Premium Statistic Online advertising expenditure in South Korea 2015-2025
  • Premium Statistic Spending on digital advertising in South Korea 2024, by advertising format
  • Premium Statistic Mobile ad revenue in South Korea 2015-2025, by format
  • Premium Forecast Influencer advertising spending in South Korea 2017-2030

High-spending industries

5
  • Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2023
  • Premium Statistic Advertising spending by governmental bodies South Korea 2019-2023
  • Premium Statistic Advertising spending in the ICT industry South Korea 2019-2023
  • Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2023
  • Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2023

Market leaders

5
  • Premium Statistic Sales revenue Cheil Worldwide 2018-2023
  • Premium Statistic Sales revenue INNOCEAN Worldwide 2015-2024
  • Premium Statistic Sales revenue of Daehong Communications 2018-2023
  • Premium Statistic Sales revenue HSAD 2014-2024
  • Premium Statistic Sales revenue Oricom 2015-2024
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