APAC: digital and traditional ad spend share by subregion 2025| ��ƽ��

Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2025, by subregion

Characteristic	Traditional	Digital
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Supplementary notes

Data provided by ��ƽ�� Market ��ƽ�� are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the ��ƽ�� Advertising and Media Outlook.

Citation formats

In 2025, digital advertising spending accounted for almost ** percent of the total ad spend in Australia and Oceania. In contrast, South Asia prioritized non-digital advertising formats, with over ** percent of advertising expenditure in the subregion allocated to traditional advertising, such as TV and radio ads.