
Daniel Slotta
Research expert covering Greater China

Detailed statistics
U.S. adults on taking an extended mental health break from social media 2024

Detailed statistics
U.S. adults on taking an extended mental health break from social media 2024

Detailed statistics
U.S. adults on taking an extended mental health break from social media 2024

Leading social media platforms used by marketers worldwide 2026
Most used social media platforms by marketers worldwide as of January 2026

Harms of using social media among U.S. teens 2025, by selected platform
Disadvantages of using social media among teens in the United States as of October 2025, by selected platform

Weekly time spent on social media Q4 2025, by territory
Weekly time spent on social media by internet users worldwide in the 4th quarter of 2025, by territory (in hours.minutes)

Most important social media platforms for marketers worldwide 2026
Most important social media platforms according to marketers worldwide as of January 2026

Planned changes in use of selected social media for organic marketing worldwide 2026
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2026

Reasons for interacting with social media ads South Korea 2025
Reasons for clicking on advertisements on social media platforms in South Korea as of June 2025

Penetration rate of social media in the United Kingdom 2000-2040
Penetration rate of social media in the United Kingdom from 2000 to 2040

Trust in news shared on social media in the U.S. 2026
Level of trust in news shared on selected social media platforms in the United States as of May 2026

Most impactful social media ad types South Korea 2025
Types of social media advertisements perceived as most impactful in South Korea as of June 2025

Willingness to see sponsored ads on social media South Korea 2025
Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025

Leading social media sites in India 2026, by web referral share
Web referral share of leading social media sites across India as of April 2026

U.S. market share of leading social media websites 2026
Leading social media websites in the United States as of March 2026, based on share of visits

Net worth of the richest social media entrepreneurs 2026
Leading social media billionaires as of March 2026, by net worth (in billion U.S. dollars)

Leading social media platforms in Hong Kong 2026, based on market share
Market share of major social media platforms in Hong Kong in May 2026

Brazil: social media visit share 2026
Most popular social media websites in Brazil in May 2026, based on share of visits

Social media following of MLS teams 2026
Combined social media following of Major League Soccer (MLS) teams as of May 2026 (in 1,000s)

Share of YouTube in mobile social media market India 2020-2026
Share of YouTube in mobile social media market across India from January 2020 to March 2026

Share of LinkedIn in social media market India 2019-2026
Share of LinkedIn in social media market across India from January 2019 to May 2026

Most popular social media in China 2025
Monthly usage of major social media platforms in China as of October 2025

Tour de France: number of social media followers 2025, by platform
Number of accounts following the Tour de France on social media as of September 2025, by platform (in 1,000s)

Luxury consumers' social media activity related to brands in North America 2026
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026

Reasons for not wanting to see social media ads APAC 2025, by country
Reasons for not wanting to see social media advertisements in the Asia-Pacific region as of June 2025, by country or territory

Purchase frequency after viewing social media ads APAC 2025, by country
Frequency of purchasing an item after viewing a social media advertisement in the Asia-Pacific region as of June 2025, by country or territory

Top reasons to click on social media ads APAC 2025, by country
Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory

Influence of social media ads in purchases in China 2025
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025

Most impactful social media ads APAC 2025, by country
Most impactful types of social media advertisements in the Asia -Pacific region as of June 2025, by country or territory

Willingness to see sponsored social media ads APAC 2025, by country
Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory

Influence of social media ads in purchases in Hong Kong 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025, by gender

Influence of social media ads in purchases in China 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025, by gender

Influence of social media ads in purchases in Taiwan 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of June 2025

Influence of social media ads in purchases in Hong Kong 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025

Reasons for not wanting to see social media ads South Korea 2025
Reasons for not wanting to see advertisements on social media in South Korea as of June 2025

Most downloaded social media apps Australia 2026
Leading social media apps in Australia from January to June 2026, by downloads

Most important social media platforms according to B2C & B2B marketers worldwide 2026
Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026

Social media ad spending in Chile 2018-2025
Social media advertising spending in Chile from 2018 to 2025 (in billion Chilean pesos)

Most visited social media platforms in Latvia 2026
Leading websites of social media platforms in Latvia in May 2026, by number of visits (in millions)

Reasons for using social media among TikTok users in the U.S. 2026, by generation
Reasons for using social media among TikTok users in the United States in 2026, by generation

Support for social media policies targeting minors among adults U.S. 2026
Support for social media policies by companies targeting minors among adults in the United States in 2026

Purchases of luxury brands and services via social media in North America 2025-2026
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026

Penetration rate of social media in Italy 2000-2040
Penetration rate of social media in Italy from 2000 to 2040

Penetration rate of social media in Belgium 2000-2040
Penetration rate of social media in Belgium from 2000 to 2040

Social media advertising audience profile Indonesia 2025, by age and gender
Share of advertising audience of social media in Indonesia as of October 2025, by age and gender

Penetration rate of social media in the Netherlands 2000-2040
Penetration rate of social media in the Netherlands from 2000 to 2040

Frequency of buying items seen in social media ads South Korea 2025
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025

Penetration rate of social media in Denmark 2000-2040
Penetration rate of social media in Denmark from 2000 to 2040

Social media ad reach in the United States 2025, by platform
Reach of social media advertising in the United States as of October 2025, by platform

Engagement rates by number of followers for selected social media worldwide 2025
Average engagement rates by number of followers for selected social media platforms worldwide in 2025

Reasons for clicking on social media ads China 2025
Reasons for clicking on advertisements on social media platforms in China as of June 2025

Reasons for clicking on social media ads in Taiwan 2025
Reasons for clicking on advertisements on social media platforms in Taiwan as of June 2025

Reasons for clicking on social media ads in Hong Kong 2025
Reasons for clicking on advertisements on social media platforms in Hong Kong as of June 2025
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