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Reasons for using social media among TikTok users in the United States in 2026, by generation

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Source

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Release date

May 2026

Region

United States

Survey time period

May 2025 to May 2026

Age group

18 years and older

Special properties

TikTok users

Method of interview

Online survey

Supplementary notes

Original question: "Why do you use social media?"

Younger TikTok users consist of Gen Z, Millennials, and Gen X.

Baby Boomer TikTok users: 378; 
Younger TikTok users: 983.

Citation formats

Reasons for using social media among TikTok users in the U.S. 2026, by generation

Published by Thuy D., Jun 5, 2026

In 2026, both Baby Boomer and younger TikTok users most often use social media to stay connected with friends and family, each with ** percent. Younger users are more likely than Baby Boomers to use social media for entertainment, with ** percent of respondents choosing that answer.

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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