Static and digital billboard revenues are estimated using the company's disclosure that digital billboards generated approximately 33 percent of billboard advertising revenue in 2025.
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Lamar Advertising's revenue in the U.S. and Canada 2021-2025, by display ad type
In 2025, the Louisiana-based outdoor media corporation Lamar Advertising Company generated over ****Â billion U.S. dollars in revenue with static billboard displays. That accounted for about **Â percent of Lamar Advertising's total revenue that year. The company's transit display revenue reached *** million dollars in 2025.
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Lamar Advertising. (February 20, 2026). Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2025, by display ad type (in million U.S dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/657380/lamar-advertising-revenue-type/
Lamar Advertising. "Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2025, by display ad type (in million U.S dollars)." Chart. February 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/657380/lamar-advertising-revenue-type/
Lamar Advertising. (2026). Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2025, by display ad type (in million U.S dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/657380/lamar-advertising-revenue-type/
Lamar Advertising. "Lamar Advertising Company's Revenue in The United States and Canada from 2021 to 2025, by Display Ad Type (in Million U.S Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2026, /statistics/657380/lamar-advertising-revenue-type/
Lamar Advertising, Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2025, by display ad type (in million U.S dollars) ÌÇÐÄÆƽâ°æ, /statistics/657380/lamar-advertising-revenue-type/ (last visited July 22, 2026)
Lamar Advertising Company's revenue in the United States and Canada from 2021 to 2025, by display ad type (in million U.S dollars) [Graph], Lamar Advertising, February 20, 2026. [Online]. Available: /statistics/657380/lamar-advertising-revenue-type/
