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Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024
Programmatic share in DOOH ad spend worldwide 2023-2024
In 2023, programmatic spending accounted for *** percent of digital out-of-home advertising expenditure worldwide. The source projected that the share would double in 2024.
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Overview
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Marketers' perspective
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Spotlight: prDOOH
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- Premium Statistic Share of global marketers including or intending to add pDOOH to media plans 2026
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- Premium Statistic PrDOOH ad spend worldwide 2023-2024
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Further Content: You might find this interesting as well
* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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Taggify. (July 18, 2024). Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1538498/prdooh-share-worldwide/
Taggify. "Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024." Chart. July 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1538498/prdooh-share-worldwide/
Taggify. (2024). Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1538498/prdooh-share-worldwide/
Taggify. "Share of Programmatic (Prdooh) in Digital Out-of-home (Dooh) Advertising Spending Worldwide in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jul 2024, /statistics/1538498/prdooh-share-worldwide/
Taggify, Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1538498/prdooh-share-worldwide/ (last visited July 16, 2026)
Share of programmatic (prDOOH) in digital out-of-home (DOOH) advertising spending worldwide in 2023 and 2024 [Graph], Taggify, July 18, 2024. [Online]. Available: /statistics/1538498/prdooh-share-worldwide/
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