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B2B advertising and marketing in the U.S.

Statistics report on B2B advertising and marketing in the United States

A compilation of the latest data on business-to-business (B2B) advertising and marketing in the United States, including a nationwide overview of the industry, media channels used, as well as insights into the preferences of the buyers of B2B products and services. Additionally, the reports offers an outline of the application of technologies and artificial intelligence (AI) in B2B advertising and marketing.

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Table of contents

Overview

8
  • Premium Statistic Marketing spending in the U.S. 2019-2030, by company type
  • Premium Statistic Change in advertising spending in the U.S. 2025, by medium
  • Premium Statistic Share of B2B company's revenue spent on marketing in the U.S. 2026, by company type
  • Premium Statistic B2B ad & marketing spending CAGR in the U.S. 2025-2030, by type
  • Premium Statistic Change in and CAGR for B2B marketing spending in the U.S. 2025-2030, by type
  • Premium Statistic Change in 2025 budgets among B2B marketers in the U.S. 2025
  • Premium Statistic Areas of B2B marketing investment in the U.S. 2025
  • Premium Statistic B2B organizations' revenue share from digital channels in the U.S. 2021-2025

Media insights

8
  • Premium Statistic B2B marketing spending in the U.S. 2024-2030, by type
  • Premium Statistic B2B CMOs' expected change in digital vs. traditional marketing spend in the U.S. 2026
  • Premium Statistic B2B digital ad spend in the U.S. 2022-2026
  • Premium Statistic B2B trade show market size in the U.S. 2018-2029
  • Premium Statistic Quarterly change in the B2B exhibition industry revenue in the U.S. Q1 2011-Q2 2024
  • Premium Statistic Change in the B2B exhibition industry's metrics in the U.S. Q2 2024
  • Premium Statistic Experiential marketing spending in the U.S. 2022-2023, by type
  • Premium Statistic Podcast ad revenue in the U.S. 2023, by industry category

Marketer insights

8
  • Basic Statistic Perception of B2B ads among decision makers worldwide 2024
  • Premium Statistic Vendor choice factors in the B2B purchase process in the U.S. 2025
  • Premium Statistic Leading triggers for B2B tech marketers' content creation worldwide 2024
  • Premium Statistic Potential impact of more creativity in B2B ads for decision-makers in the U.S. 2024
  • Premium Statistic B2B C-suit vs marketers' notion of marketing success measurement in the U.S. 2023
  • Premium Statistic B2B C-suit vs marketers' opinions on business outcome expectations in the U.S. 2023
  • Premium Statistic Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
  • Premium Statistic Prospect & contact sourcing methods among B2B sellers worldwide 2024

Buyer insights

5
  • Premium Statistic Marketing channels preferred by B2B buyers worldwide 2025
  • Premium Statistic Off- and online channels B2B buyers learn about vendors from in the U.S. 2024
  • Premium Statistic Most popular social media channels used by B2B buyers in the U.S. 2024
  • Premium Statistic Types of content that influence B2B purchase decisions in the U.S. 2024
  • Premium Statistic Vendor choice factors in the B2B purchase process in the U.S. 2025

Spotlight: social media

6
  • Premium Statistic Share of marketing budgets devoted to socials in the U.S. 2026, by economic sector
  • Premium Statistic Most used social media platforms among B2B marketers in the U.S. and UK 2025
  • Premium Statistic Challenges in B2B influencer marketing for marketers in the U.S. 2024
  • Premium Statistic LinkedIn B2B display ad revenue in the U.S. 2022-2026
  • Premium Statistic Most effective content types in B2B influencer marketing in the U.S. 2024
  • Premium Statistic Highest priorities for improving B2B influencer marketing results in the U.S. 2024

Spotlight: martech & AI

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  • Premium Statistic Marketing technology spending of B2B U.S. marketers 2025
  • Premium Statistic Digital marketing areas for B2B tech marketers U.S. 2023, by company growth speed
  • Premium Statistic When U.S. B2B marketers last bought a new GenAI tools 2025
  • Premium Statistic Leading goals for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Leading concerns for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Share of B2B tech marketers always using AI for content creation worldwide 2024-2025
  • Premium Statistic Marketers applying AI in B2B influencer marketing in the U.S. 2024
  • Premium Statistic Concerns about GenAI among B2B marketers in the U.S. 2025
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