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Advertising in Poland

Statistics report on advertising in Poland

This report presents a range of selected statistics and key figures on the advertising market in Poland. In addition to general data on the industry, the publication also contains chapters on advertising expenditure as well as digital and television advertising.

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Table of contents

Overview

10
  • Premium Statistic Advertising market value in Poland in 2024, by industry
  • Premium Statistic Share of media classes in the advertising market in Poland 2023-2024
  • Premium Statistic Changes in advertising value in media classes in Poland 2023-2024
  • Premium Statistic Revenue value of integrated advertising in video games in Poland 2022-2028
  • Premium Statistic YoY change in the advertising market net worth in Poland 2012-2024
  • Premium Forecast Ad spending of the print advertising industry in Poland 2017-2030
  • Premium Statistic Video advertisement reach in Poland 2025, by brand
  • Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland Q1 2023-Q2 2024
  • Premium Forecast Revenue in the out-of-home advertising segment in Poland 2017-2030
  • Premium Statistic Share of classic OOH advertising in Poland 2024, by sector

Radio advertising

9
  • Premium Statistic Traditional radio advertising spending in Poland 2017-2030
  • Premium Statistic Advertising income of radio in Poland 2024-2025
  • Premium Statistic Advertising income of radio stations in Poland 2024
  • Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2025
  • Premium Statistic Time and day of the week with most expensive ad spots on Dwójka (PR2) in Poland 2025
  • Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2025
  • Premium Statistic Time and day of the week with most expensive ad spots on PR 24 in Poland 2025
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF FM in Poland 2025
  • Premium Statistic Time and day of the week with most expensive ad spots on RMF MAXXX in Poland 2025

Television and digital advertising

5
  • Premium Forecast Revenue of the traditional TV advertising industry in Poland 2020-2029
  • Premium Statistic Revenue of the cinema advertising market in Poland 2022-2028
  • Premium Statistic TV advertising market revenue in Poland 2022-2028
  • Premium Forecast Revenue in the digital video advertising segment in Poland 2017-2031
  • Premium Statistic Year-on-year change in ad revenues of TV stations in Poland 2024

Online advertising

5
  • Premium Statistic Value of the online advertising market in Poland 2022-2028
  • Premium Statistic Share of native advertising in online advertising market in Poland 2019-2024
  • Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2024
  • Premium Statistic Leading online advertisers in Poland 2025, by reach
  • Premium Statistic Leading online advertisers in Poland 2025, by real users

Social media advertising

8
  • Premium Forecast Facebook users in Poland 2017-2030
  • Premium Forecast Instagram users in Poland 2017-2030
  • Premium Forecast Number of users of TikTok advertising in Poland 2017-2030
  • Premium Forecast Number of users of LinkedIn advertising in Poland 2017-2030
  • Premium Forecast Number of users of Pinterest advertising in Poland 2017-2030
  • Premium Statistic Social media advertising audience in Poland 2025, by gender and age
  • Premium Statistic Change in the advertising reach of leading social media in Poland 2025
  • Premium Statistic Advertising reach of leading social media in Poland 2025
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