Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018
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Question: At what point in time do you feel AI (artificial intelligence) and machine learning will have a meaningful impact on audience targeting and the way advertising is purchased?
Citation formats
Views on AIs impact on ad purchasing and targeting in the U.S. 2018
The statistic presents the perspectives on artificial intelligence's (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018. During the survey, ** percent of responding agencies believed that AI's influence on advertising will be apparent within the following year, while the same was stated by ** percent of surveyed marketers.
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Magnetic. (May 11, 2018). Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. "Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018." Chart. May 11, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. (2018). Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic. "Perspectives on Artificial Intelligence (Ai) Impact on Audience Targeting and Ad Purchasing According to Marketing and Agency Professionals in The United States as of April 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2018, /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
Magnetic, Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 ÌÇÐÄÆƽâ°æ, /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/ (last visited August 06, 2026)
Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018 [Graph], Magnetic, May 11, 2018. [Online]. Available: /statistics/877542/views-on-ai-influence-ad-purchasing-targeting/
