| Characteristic | Advertising usefulness index |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2021
More information
Region
Europe, Russia
Survey time period
July 2021
Number of respondents
1,600 respondents
Age group
16 years and older
Special properties
Internet users
Method of interview
Online survey
Supplementary notes
Advertising usefulness index is calculated as the share of respondents who have received useful information from an advertising channel minus the share of those who have not.
This original question was phrased by the source as follows: "袘褘谢 谢懈 褍 袙邪褋 芯锌褘褌 锌芯谢褍褔械薪懈褟 锌芯谢械蟹薪芯泄 懈薪褎芯褉屑邪褑懈懈 懈蟹 褉械泻谢邪屑褘?"
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