Topic: Radio industry in Italy

Radio industry in Italy - statistics & facts

In Italy, the radio industry represents half of the audio business, which includes music and podcasts. Over the next years, revenues of the radio industry might increase, mostly thanks to growing advertising spending. Since 2014, the expenditure on radio advertising has grown steadily and is forecast to grow further, hitting over five hundred million euros by 2023.

Revenue of radio broadcasting
292.1m EUR

Forecast revenues in the radio industry for 2025
***m EUR

Radio revenue from advertising spending
***m EUR

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Current statistics on this topic

Radio

Leading radio stations in Italy H1 2024, by average number of daily listeners

Radio

Number of radio listeners in Italy 2006-2023

Revenue of the programming and broadcasting industry in Italy 2019

Market Overview

Revenue of the programming and broadcasting industry in Italy 2019
Revenue of the programming and broadcasting industry in Italy 2019
Annual revenue of the programming and broadcasting industry in Italy in 2019, by sector (in million euros)
Revenues of the radio, music and podcasts industries in Italy 2019-2029
Revenues of the radio, music and podcasts industries in Italy 2019-2029
Revenues of the radio, music and podcasts industries in Italy from 2019 to 2024 with forecasts until 2029 (in million euros)
Revenues of public radio-television companies in Italy 2009-2018
Revenues of public radio-television companies in Italy 2009-2018
Revenues of public radio-television companies in Italy from 2009 to 2018 (in million euros)
Total radio revenue in Italy 2013-2019, by type
Total radio revenue in Italy 2013-2019, by type
Total revenue of radio in Italy from 2013 to 2019, by type (in million euros)
DAB and FM national radio stations in selected EU countries 2019
DAB and FM national radio stations in selected EU countries 2019
DAB/DAB+ and FM national radio stations in selected EU countries in 2019
Italy's share of Western Europe forecast spending on the radio sector 2020-2024
Italy's share of Western Europe forecast spending on the radio sector 2020-2024
Italy's share of Western Europe forecast spending on the radio sector from 2020 to 2024

Consumption & devices

Number of radio listeners in Italy 2006-2023
Number of radio listeners in Italy 2006-2023
Number of radio listeners in Italy from 2006 to 2023 (in thousands)
Women listening to the radio in Italy 2006-2020
Women listening to the radio in Italy 2006-2020
Number of women listening to the radio in Italy from 2006 to 2020 (in thousands)
Men listening to the radio in Italy 2006-2020
Men listening to the radio in Italy 2006-2020
Number men listening to the radio in Italy from 2006 to 2020 (in thousands)
Radio audience in Italy 2023, by age
Radio audience in Italy 2023, by age
Number of radio listeners in Italy in 2023, by age (in thousands)
Number of radio listeners in Italy 2019, by educational level
Number of radio listeners in Italy 2019, by educational level
Number of radio listeners in Italy in 2019, by educational level (in 1,000s)
Number of radio listeners in Italy 2020, by occupational status
Number of radio listeners in Italy 2020, by occupational status
Number of radio listeners in Italy in 2020, by occupational status (in thousands)
Number of radio listeners in Italy 2006-2019, by frequency
Number of radio listeners in Italy 2006-2019, by frequency
Number of individuals listening to the radio in Italy from 2006 to 2019, by frequency (in 1,000s)
Preferred radio content by genre in Italy 2023
Preferred radio content by genre in Italy 2023
Preferred radio content by genre in Italy as of December 2023
Car radio users in Italy 2007-2019
Car radio users in Italy 2007-2019
Share of individuals listening to the car radio at least once a week in Italy from 2007 to 2019
Radio on mobile phone users in Italy 2007-2019
Radio on mobile phone users in Italy 2007-2019
Share of individuals listening to the radio on mobile phones at least once a week in Italy from 2007 to 2019
Web radio users in Italy 2007-2019
Web radio users in Italy 2007-2019
Share of individuals listening to radio on computer at least once a week in Italy from 2007 to 2019
Devices used for live radio listening in Italy in 2020
Devices used for live radio listening in Italy in 2020
What kind of device do you use to listen to the live radio?
Devices used for live radio listening in Italy in 2020, by gender
Devices used for live radio listening in Italy in 2020, by gender
What kind of device do you use to listen to the live radio?
Devices used for live radio listening in Italy in 2020, by age group
Devices used for live radio listening in Italy in 2020, by age group
What kind of device do you use to listen to the live radio?
Devices used for live radio listening in Italy in 2020, by macro-region
Devices used for live radio listening in Italy in 2020, by macro-region
What kind of device do you use to listen to the live radio?

Stations - national radio stations

Leading radio stations in Italy H1 2024, by average number of daily listeners
Leading radio stations in Italy H1 2024, by average number of daily listeners
Leading radio stations in Italy in 1st half 2024, by average number of daily listeners (in 1,000s)
Average number of daily listeners of Rai Radio 1 in Italy in H1 2022, by region
Average number of daily listeners of Rai Radio 1 in Italy in H1 2022, by region
Average number of individuals listening daily to Rai Radio 1 station in Italy in 1st half 2022, by region (in 1,000s)
Average number of daily listeners of Rai Radio 2 in Italy in H1 2022, by region
Average number of daily listeners of Rai Radio 2 in Italy in H1 2022, by region
Average number of individuals listening daily to Rai Radio 2 station in Italy in 1st half 2022, by region (in 1,000s)
Italy: number of daily listeners of Rai Radio 3 2019, by region
Italy: number of daily listeners of Rai Radio 3 2019, by region
Average number of individuals listening daily to the national radio station Rai Radio 3 in Italy in 2019, by region (in 1,000)
Daily Isoradio listeners in Italy 2019, by region
Daily Isoradio listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Isoradio in Italy in 2019, by region (in 1,000)
Daily M2o listeners in Italy 2019, by region
Daily M2o listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station M2o in Italy in 2019, by region (in 1,000)
Daily R101 listeners in Italy 2019, by region
Daily R101 listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station R101 in Italy in 2019, by region (in 1,000)
Daily Radio 24 listeners in Italy 2019, by region
Daily Radio 24 listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Radio 24 in Italy in 2019, by region (in 1,000)
Daily Radio Capital listeners in Italy 2019, by region
Daily Radio Capital listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Radio Capital in Italy in 2019*, by region (in 1,000)
Daily Radio Deejay listeners in Italy 2019, by region
Daily Radio Deejay listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Radio Deejay in Italy in 2019, by region (in 1,000)
Daily Radio Kiss Kiss listeners in Italy 2019, by region
Daily Radio Kiss Kiss listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Radio Kiss Kiss in Italy in 2019, by region (in 1,000)
Daily Radio Italia Solomusicaitaliana listeners in Italy 2019, by region
Daily Radio Italia Solomusicaitaliana listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Radio Italia Solomusicaitaliana in Italy in 2019, by region (in 1,000)
Daily Virgin Radio listeners in Italy 2019, by region
Daily Virgin Radio listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station Virgin Radio in Italy in 2019, by region (in 1,000)
Daily RTL 102.5 listeners by region in Italy 2019, by region
Daily RTL 102.5 listeners by region in Italy 2019, by region
Average number of individuals listening daily to the national radio station RTL 102.5 in Italy in 2019, by region (in 1,000)
Daily Radio Monte Carlo listeners Italy 2019, by region
Daily Radio Monte Carlo listeners Italy 2019, by region
Average number of individuals listening daily to the national radio station RMC Radio Monte Carlo in Italy in 2019, by region (in 1,000)
Daily RDS listeners in Italy 2019, by region
Daily RDS listeners in Italy 2019, by region
Average number of individuals listening daily to the national radio station RDS 100% Grandi Successi in Italy in 2019, by region (in 1,000)

Stations - local radio stations

Weekly local radio stations listeners in Piedmont 2019
Weekly local radio stations listeners in Piedmont 2019
Average number of individuals listening weekly to the main local radio stations in the Italian region Piedmont in 2019 (in 1,000)
Weekly local radio stations listeners in Liguria Italy 2019
Weekly local radio stations listeners in Liguria Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Liguria in 2018 (in 1,000)
Weekly local radio stations listeners in Lombardy Italy 2019
Weekly local radio stations listeners in Lombardy Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Lombardy in 2019 (in 1,000)
Weekly local radio stations listeners in Trentino-South Tyrol Italy 2019
Weekly local radio stations listeners in Trentino-South Tyrol Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Trentino-South Tyrol in 2019 (in 1,000)
Weekly local radio stations listeners in Friuli-Venezia Giulia Italy 2019
Weekly local radio stations listeners in Friuli-Venezia Giulia Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Friuli-Venezia Giulia in 2019 (in 1,000)
Weekly local radio stations listeners in Veneto Italy 2019
Weekly local radio stations listeners in Veneto Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Veneto in 2019 (in 1,000)
Weekly local radio stations listeners in Emilia-Romagna Italy 2019
Weekly local radio stations listeners in Emilia-Romagna Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Emilia-Romagna in 2019 (in 1,000)
Weekly local radio stations listeners in Tuscany Italy 2019
Weekly local radio stations listeners in Tuscany Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Tuscany in 2019 (in 1,000)
Weekly local radio stations listeners in Marche Italy 2019
Weekly local radio stations listeners in Marche Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Marche in 2019 (in 1,000)
Weekly local radio stations listeners in Umbria Italy 2019
Weekly local radio stations listeners in Umbria Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Umbria in 2019 (in 1,000)
Weekly local radio stations listeners in Lazio Italy 2019
Weekly local radio stations listeners in Lazio Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Lazio in 2019 (in 1,000)
Weekly local radio stations listeners in Abruzzo Italy 2019
Weekly local radio stations listeners in Abruzzo Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Abruzzo in 2019 (in 1,000)
Weekly local radio stations listeners in Campania Italy 2019
Weekly local radio stations listeners in Campania Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Campania in 2019 (in 1,000)
Weekly local radio stations listeners in Apulia Italy 2019
Weekly local radio stations listeners in Apulia Italy 2019
Average number of individuals listening weekly to local radio stations in the Italian region Apulia in 2019 (in 1,000)
Weekly local radio station listeners in Calabria 2019
Weekly local radio station listeners in Calabria 2019
Average number of individuals listening weekly to local radio stations in the Italian region Calabria in 2019 (in 1,000)
Weekly local radio stations listeners in Basilicata 2019
Weekly local radio stations listeners in Basilicata 2019
Average number of individuals listening weekly to local radio stations in the Italian region Basilicata in 2019 (in 1,000)
Weekly local radio stations listeners in Sicily 2019
Weekly local radio stations listeners in Sicily 2019
Average number of individuals listening weekly to local radio stations in the Italian region Sicily in 2019 (in 1,000)
Weekly local radio stations listeners in Sardinia 2019
Weekly local radio stations listeners in Sardinia 2019
Average number of individuals listening weekly to local radio stations in the Italian region Sardinia in 2019 (in 1,000)

Advertising and social media

Radio industry advertising in Italy 2015-2019
Radio industry advertising in Italy 2015-2019
Advertising spending of the radio industry in Italy from 2015-2019 (in million euros)
Radio ad spending in Italy 2016-2025
Radio ad spending in Italy 2016-2025
Radio advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
Leading radio media profiles on Twitter in Italy 2020
Leading radio media profiles on Twitter in Italy 2020
Leading ten radio media profiles on Twitter in Italy as of October 2020, based on number of followers
Leading radio channels on YouTube in Italy 2020
Leading radio channels on YouTube in Italy 2020
Leading ten radio channels on YouTube in Italy as of October 2020, by number of uploaded video views
Leading radio stations on Facebook in Italy 2020
Leading radio stations on Facebook in Italy 2020
Leading ten radio stations in Italy as of October 2020, by number of Facebook page fans

Revenue of radio broadcasting
292.1m EUR

Forecast revenues in the radio industry for 2025
***m EUR

Radio revenue from advertising spending
***m EUR

Key figures

The most important key figures provide you with a compact summary of the topic of "Radio industry in Italy" and take you straight to the corresponding statistics.

- Number of radio listeners in Italy
- 33.1m
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Detailed statistics
Number of radio listeners in Italy 2006-2023
- Number of daily radio listeners in Italy
- ****m
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Detailed statistics
Number of radio listeners in Italy 2006-2019, by frequency
- Share of radio mobile phone listeners in Italy
- ****%
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Detailed statistics
Radio on mobile phone users in Italy 2007-2019
- Share of Italians listening to the radio on a computer
- ****%
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Detailed statistics
Web radio users in Italy 2007-2019
- Share of car radio listeners in Italy
- **%
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Detailed statistics
Devices used for live radio listening in Italy in 2020

- Most listened radio station
- RTL *****
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Detailed statistics
Leading radio stations in Italy H1 2024, by average number of daily listeners
- Leading Italian radio station on Twitter
- Radio Deejay
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Detailed statistics
Leading radio media profiles on Twitter in Italy 2020
- Radio Italia video views on YouTube
- **m
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Detailed statistics
Leading radio channels on YouTube in Italy 2020
- Most popular local radio station in Lombardy
- Radio Italia Anni **
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Detailed statistics
Weekly local radio stations listeners in Lombardy Italy 2019
- Number of Radio Italia Facebook page fans
- ***m
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Detailed statistics
Leading radio stations on Facebook in Italy 2020

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Radio industry in Italy - statistics & facts

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