The figures includes measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the . Figures for 2009 to 2011 come from earlier AdAge publications. Figures have been rounded.
Citation formats
Procter & Gamble: ad spend in the U.S. 2021, by medium
In 2021, Procter & Gamble invested most of its measured-media advertising budget into broadcast and cable TV in the United States. The company spent nearly *** million U.S. dollars on ads on broadcast television, while advertising on cable TV networks amounted to roughly *** million U.S. dollars. That same year, Procter & Gamble spent nearly *** billion U.S. dollars on measured-media advertising.
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Advertising Age. (July 27, 2022). Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. "Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) ." Chart. July 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. (2022). Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age. "Procter & Gamble's Advertising Spending in The United States in 2021, by Medium (in Million U.S. Dollars) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jul 2022, /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
Advertising Age, Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/ (last visited July 27, 2026)
Procter & Gamble's advertising spending in the United States in 2021, by medium (in million U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: /statistics/444789/ad-spending-of-procter-and-gamble-in-the-us-by-medium/
