Total advertising spending in Western Europe in 2021 amounted to billion U.S dollars, out of which internet accounted for **** billion that year. TV was the second largest medium in that regard, with **** billion in ad spend in the region in 2021.
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Zenith. (June 8, 2022). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars)." Chart. June 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/799801/ad-spend-in-western-europe-media/
Zenith. (2022). Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/799801/ad-spend-in-western-europe-media/
Zenith. "Advertising Expenditure in Western Europe from 2017 to 2024, by Medium (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2022, /statistics/799801/ad-spend-in-western-europe-media/
Zenith, Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/799801/ad-spend-in-western-europe-media/ (last visited July 21, 2026)
Advertising expenditure in Western Europe from 2017 to 2024, by medium (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: /statistics/799801/ad-spend-in-western-europe-media/
