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Do you believe that the information provided in sponsored contributions is objective or influenced by the company?

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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

Among the 974 respondents who notice sponsored articles or posts

Method of interview

Online survey

Supplementary notes

Original question: Do you believe that the information in such sponsored contributions is objective or influenced by the company?

Citation formats

U.S. consumers perception to information quality in sponsored content 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 11, 2017
This statistic presents the share of consumers in the United States who believe that information provided in sponsored content is either objective or influenced by a company as of ***. During the survey period, ** percent of respondents reported to have believed that information in sponsored contributions was objective, while ** percent of respondents believed completely that the information was influenced by the sponsor.
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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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