In light of the outbreak of the coronavirus pandemic, consumers in the United States were asked how they would like advertising to make them feel. According to 23 percent of respondents, advertising in such time should evoke feelings of safety. Further more, six percent wanted ads to make them feel hopeful, and another four wanted to feel helpful having viewed advertising during the pandemic.
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Ipsos. (March 27, 2020). Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. "Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020." Chart. March 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. (2020). Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos. "Feelings Advertising Should Evoke in Light of Coronavirus Outbreak According to Consumers in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2020, /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
Ipsos, Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/ (last visited July 31, 2026)
Feelings advertising should evoke in light of coronavirus outbreak according to consumers in the United States as of March 2020 [Graph], Ipsos, March 27, 2020. [Online]. Available: /statistics/1110169/us-consumer-views-on-advertising-effect-on-feelings-due-to-covid-19/
