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Impact of diversity in advertising on purchase decisions of consumers in the United States as of September 2019

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Sources

Release date

March 2020

Region

United States

Survey time period

September 2019

Number of respondents

1,404 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

Impact of diverse advertising on purchase decisions in the U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 19, 2020
In September 2019 during a study on diversity representation in advertising in the United States, it was found that ** percent of surveyed participants said that seeing mixed-race couples and families in advertising had a big positive effect on their purchase decisions. At the same time, *** percent of respondents said that such representation in advertising would have a negative impact on their buying choices.
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