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Attitudes towards transparency in programmatic buying in the United States in 2nd quarter 2023

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Sources

Release date

September 2023

Region

United States

Survey time period

Q2 2023

Number of respondents

500 respondents

Special properties

among marketing decision makers who buy programmatically

Citation formats

Role of transparency in programmatic buying in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 19, 2023
During a survey carried out in 2023, ** percent of responding marketing decision makers who bought programmatically stated that they wanted to be informed about how their media budget is allocated between media, technology, and other costs; additionally, ** percent believed performance and transparency matter equally believe performance and transparency mattered equally.
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