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Distribution of programmatic spending in the United States in 2024, by marketplace type
Open vs. private marketplace programmatic spend in the U.S. 2024
In 2024, nearly four in ** dollars spent on programmatic advertising in the United States was spent directly via private marketplace, preferred deals or automated guaranteed. The remaining ** percent was spent on open real-time bidding (RTB) marketplaces.
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Castnews. (April 21, 2025). Distribution of programmatic spending in the United States in 2024, by marketplace type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/472933/open-private-programmatic-marketplace-spend-usa/
Castnews. "Distribution of programmatic spending in the United States in 2024, by marketplace type." Chart. April 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/472933/open-private-programmatic-marketplace-spend-usa/
Castnews. (2025). Distribution of programmatic spending in the United States in 2024, by marketplace type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/472933/open-private-programmatic-marketplace-spend-usa/
Castnews. "Distribution of Programmatic Spending in The United States in 2024, by Marketplace Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2025, /statistics/472933/open-private-programmatic-marketplace-spend-usa/
Castnews, Distribution of programmatic spending in the United States in 2024, by marketplace type ÌÇÐÄÆƽâ°æ, /statistics/472933/open-private-programmatic-marketplace-spend-usa/ (last visited July 20, 2026)
Distribution of programmatic spending in the United States in 2024, by marketplace type [Graph], Castnews, April 21, 2025. [Online]. Available: /statistics/472933/open-private-programmatic-marketplace-spend-usa/
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