In 2022, programmatic advertising played a significant role in the display advertising landscape of the Baltic states. Advertisers in Lithuania, Estonia, and Latvia allocated approximately ** percent of their display advertising budgets to programmatic advertising.
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IAB Europe. (July 19, 2023). Programmatic share of display advertising in the Baltics in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. "Programmatic share of display advertising in the Baltics in 2022, by country." Chart. July 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. (2023). Programmatic share of display advertising in the Baltics in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe. "Programmatic Share of Display Advertising in The Baltics in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jul 2023, /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
IAB Europe, Programmatic share of display advertising in the Baltics in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/ (last visited July 23, 2026)
Programmatic share of display advertising in the Baltics in 2022, by country [Graph], IAB Europe, July 19, 2023. [Online]. Available: /statistics/1413636/programmatic-share-of-display-ad-baltics-by-country/
