In 2024, more than half (**** percent) of the amount that members of the Chilean Association of Media Agencies (AAM, as abbreviated in Spanish) spent on programmatic advertising went to display ads. Video and audio respectively accounted for **** and *** percent of their programmatic ad expenditure that year. In 2024, the internet's share in Chile's total ad revenues surpassed ** percent for the first time.
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Asociación Chilena de Agencias de Medios. (January 28, 2025). Distribution of programmatic advertising spending in Chile in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of programmatic advertising spending in Chile in 2024, by format." Chart. January 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. (2025). Distribution of programmatic advertising spending in Chile in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios. "Distribution of Programmatic Advertising Spending in Chile in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2025, /statistics/1244700/programmatic-ad-spend-format-chile/
Asociación Chilena de Agencias de Medios, Distribution of programmatic advertising spending in Chile in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1244700/programmatic-ad-spend-format-chile/ (last visited July 15, 2026)
Distribution of programmatic advertising spending in Chile in 2024, by format [Graph], Asociación Chilena de Agencias de Medios, January 28, 2025. [Online]. Available: /statistics/1244700/programmatic-ad-spend-format-chile/
