According to the data presented in the study assessing the usage of activation solutions in support of marketing efforts, in 2020, U.S. marketers spent *** billion U.S. dollars on data analytics, modeling and segmentation solutions.
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IAB (U.S.), & Ipsos. (March 21, 2021). Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), und Ipsos. "Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars)." Chart. March 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), Ipsos. (2021). Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.), and Ipsos. "Spending on Data Activation Solutions Supporting Marketing Related Efforts in The United States in 2020, by Function (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2021, /statistics/818914/us-data-activation-solutions-spend-function/
IAB (U.S.) & Ipsos, Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/818914/us-data-activation-solutions-spend-function/ (last visited July 15, 2026)
Spending on data activation solutions supporting marketing related efforts in the United States in 2020, by function (in billion U.S. dollars) [Graph], IAB (U.S.), & Ipsos, March 21, 2021. [Online]. Available: /statistics/818914/us-data-activation-solutions-spend-function/
