ÌÇÐÄÆƽâ°æ

Extent to which marketers used selected types of data worldwide as of 1st quarter 2020

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "How do you rate your current utilization of your data assets?"

Citation formats

Types of data used by marketers worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 20, 2020
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, ** percent stated that they fully utilized third party data; another ** percent said that third-party data was significantly utilized in their companies. Programmatic advertising, which is dependent on third-party data (and third-party cookies), attracted a spending of *** billion U.S. dollars worldwide in 2020.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Confectionery in SpainConfectionery industry in the U.S.Sugar confectionery market in the UKConfectionery in Germany
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.