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Share of programmatic ad spend in display advertising expenditure in Ireland in 2016 and 2020

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Source

Release date

February 2017

Region

Ireland

Survey time period

2016**

Supplementary notes

* Forecast.
** The source does not specify the date of the survey.
Date of release is date of access.

Citation formats

Share of programmatic in display advertising spending in Ireland 2016-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2017
This statistic shows the share of programmatic in display advertising expenditures in Ireland in 2016, and a forecast for 2020. Programmatic advertising spending was expected to account for half of the total Irish display ad spend in 2020.
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