In July and August 2023, programmatically purchased ads accounted for ** percent of digital advertising spending in Spain. Direct purchases made the remaining ** percent.
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IAB Spain. (September 19, 2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of digital advertising spending in Spain in July and August 2023, by purchase method." Chart. September 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. (2023). Distribution of digital advertising spending in Spain in July and August 2023, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain. "Distribution of Digital Advertising Spending in Spain in July and August 2023, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Sep 2023, /statistics/618333/digital-ad-spend-share-by-method-spain/
IAB Spain, Distribution of digital advertising spending in Spain in July and August 2023, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/618333/digital-ad-spend-share-by-method-spain/ (last visited July 15, 2026)
Distribution of digital advertising spending in Spain in July and August 2023, by purchase method [Graph], IAB Spain, September 19, 2023. [Online]. Available: /statistics/618333/digital-ad-spend-share-by-method-spain/
