South Korea: most followed celebrities on Instagram 2026| ��ƽ��

Celebrities with the most followers on Instagram in South Korea as of May 2026 (in millions)

Characteristic	Followers in millions
Jennie (Blackpink)	89.08
Rosé (Blackpink)	83.5
Jisoo (Blackpink)	80.12
V (BTS)	73.63
Jimin (BTS)	58.49
J-Hope (BTS)	55.39
Jin (BTS)	54.96
Suga (BTS)	53.78
Jungkook (BTS)	51.81
Cha Eun-woo	46.69

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Release date

May 2026

More information

Region

South Korea

Survey time period

May 2026

Supplementary notes

Values have been rounded.

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As of May 2026, Jennie of Blackpink was the most followed South Korean celebrity on Instagram, with approximately 89 million followers. The most followed individual male celebrity was V of boy group BTS. The individual member accounts of Blackpink and BTS made up all the leading Instagram accounts, highlighting the overall popularity of the two K-pop idol groups.

More than just Instagram followers

The popularity of K-pop stars was not limited to just Instagram posts. For example, EXO was one of SM Entertainment's leading idol groups with a prominent presence on SM Entertainment’s YouTube channel. The meteoric rise and popularity of Bangtan Boys (BTS) also translated into strong album sales and revenue growth for Big Hit Entertainment, which was the company that managed BTS. K-pop fans did much more than follow their favorite stars’ Instagram accounts.

The global appeal of K-pop

K-pop grew from a niche genre of music to a market with worldwide appeal and popularity. There were various reasons behind K-pop's power to draw in fans; the overall package that was presented by K-pop artists offered something both new and impressive to behold for consumers. The various mediums of media through which Korean celebrities could be accessed also provided a strong connection between stars and their fans.