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Countries with the most Instagram users in Latin America as of May 2026 (in millions)

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Source

Release date

June 2026

Region

Latin America and the Caribbean

Survey time period

May 2026

Age group

18 years and older

Supplementary notes

Figures have been rounded.
The source does not specify the date of publication. The release date given is the date of access.

Citation formats

Latin America: countries with most Instagram users 2026

Published by Thuy D., Jun 15, 2026

As of May 2026, Brazil was home to approximately  * million users of Instagram. This is more than the rest of the Latin American top-five countries combined. Mexico had around million Instagram users, while Argentina, Colombia, and Chile had Ìý³¾¾±±ô±ô¾±´Ç²Ô, ****Ìý³¾¾±±ô±ô¾±´Ç²Ô, and **** million users, respectively. Similarly, Brazil and Mexico also had the largest number of Facebook users in Latin America.

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Overview

7

Meta Platforms Inc.

8

Other networks

5

Video platforms

8

Advertising and influencers

5

Usage

6

Performance

6

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Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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Access limited to Free Statistics. Premium Statistics are not included.
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