In 2023, search-based advertising revenue in South Korea amounted to around *** trillion South Korean won. Search-based advertising was forecast to continue to be the leading format of internet advertising.
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KOBACO. (January 9, 2025). Internet advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in trillion South Korean won) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/664452/south-korea-internet-ad-revenue-format/
KOBACO. "Internet advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in trillion South Korean won)." Chart. January 9, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/664452/south-korea-internet-ad-revenue-format/
KOBACO. (2025). Internet advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in trillion South Korean won). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/664452/south-korea-internet-ad-revenue-format/
KOBACO. "Internet Advertising Revenue in South Korea from 2015 to 2023 with Forecasts up to 2025, by Format (in Trillion South Korean Won)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jan 2025, /statistics/664452/south-korea-internet-ad-revenue-format/
KOBACO, Internet advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in trillion South Korean won) ÌÇÐÄÆÆ½â°æ, /statistics/664452/south-korea-internet-ad-revenue-format/ (last visited July 23, 2026)
Internet advertising revenue in South Korea from 2015 to 2023 with forecasts up to 2025, by format (in trillion South Korean won) [Graph], KOBACO, January 9, 2025. [Online]. Available: /statistics/664452/south-korea-internet-ad-revenue-format/